weberwildcat
Active member
So football season is almost over and basketball is just starting. After all that we saw and discussed last year. What does everyone think so far? Improvements?
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2008-09 Marketing & Promotions at Weber State
- Thread starter weberwildcat
- Start date
Has anything changed from last year? I did notice on the basketball schedule all the different promotions for the home games (They forgot Bobble Head night). So, maybe there will be some more people in the stands to watch the Cats this season. I was thoroughly disgusted by the attendance at the last home football game. Was it the Marketign Dept. fault or was it the great citizens of this proud community? The U, Y, and Jazz were all on the road or weren't playing, so was there an incredible yard sale in Roi that was drawing all the citizens to it, instead of to the game? Or did nobody know about it? If you took the Standard Examiner you definitely knew that there was a game. I've got to give it to the Standard credit, they have done a good job promoting Weber this year. I wish though, that on the front section they'd tell the community a couple of days in advance and the day of, any event. On either the right or left side under the title... WSU BBALL or Football game tonight.. Also, I don't know if all the blame should be put upon the shoulders of the Marketing Dept. doesn't some of the blame belong on the shoulders of the Public Relations officials? Isn't it his/her job to get the local media involved with the team? The Standard is just one newspaper among many here along the Wasatch.
Ultimately, Marketing comes down to the ability of an institution to contact the maximum amount of people possible and then to convince as many of those people to invest in that specific institution. Marketing is suppose to use every single avenue available to them to inform and to educate those groups that they are interested in participating in their event or product. University Athletics really should have three main groups that they are interested in drawing to the games: Community (D'uh), Alumni, and Students. From there they should have contacts throughout the institution, i.e. other depts. that can help them: Alumni Relations, Wildcat Club, Recruitment, WSUSA, Athletes themselves, Wildcat Recreation, Hell the WRC, etc, etc, etc.... They are suppose to emphasize on the community, get as much ink as possible, yet be innovative do new things, try things that have been at other schools, look for new ideas and good ideas everywhere and actually do them. While simultaneoulsy, coordinating the other groups in the attempt to get the maximum amount of student/alumni participation. In my estimation... They are failing.
Ultimately, Marketing comes down to the ability of an institution to contact the maximum amount of people possible and then to convince as many of those people to invest in that specific institution. Marketing is suppose to use every single avenue available to them to inform and to educate those groups that they are interested in participating in their event or product. University Athletics really should have three main groups that they are interested in drawing to the games: Community (D'uh), Alumni, and Students. From there they should have contacts throughout the institution, i.e. other depts. that can help them: Alumni Relations, Wildcat Club, Recruitment, WSUSA, Athletes themselves, Wildcat Recreation, Hell the WRC, etc, etc, etc.... They are suppose to emphasize on the community, get as much ink as possible, yet be innovative do new things, try things that have been at other schools, look for new ideas and good ideas everywhere and actually do them. While simultaneoulsy, coordinating the other groups in the attempt to get the maximum amount of student/alumni participation. In my estimation... They are failing.
weberwildcat
Active member
Looks like even ISU is having a similar thread...although they have 3 big home games to market! byu/utah/utah state
Marketing ISU Athletics
http://www.bengals.bigskyfans.com/viewtopic.php?f=2&t=3019
Marketing ISU Athletics
http://www.bengals.bigskyfans.com/viewtopic.php?f=2&t=3019
Ok here's my attempt to put a positive spin on our marketing department. since I am trying to be a glass half full kinda guy and not say only negative things about our marketing department.
Our OUTSTANDING marketing department has done an AWESOME job of doing absolutly nothing to help out this football team, and to get the public out to games.
I remember several people on this fan board had a "pow-wow" with the marketing department, and I remember people who were at that meeting saying that the marketing department will turn it around and get things rolling. I wonder what the fans who were at this meeting think now?
Clearly our FANTASTIC marketing department doesn't give a damn about our football team, and they certinaly didn't have any faith in the football team before the season started. If they did then they would have gotten off of their fat lazy A$$'S and would have started marketing for this team in July.
WE BETTER NOT GET SCREWED ON HOSTING THE PLAYOFFS BECAUSE OF ATTENDANCE!!
Our OUTSTANDING marketing dept. flat out SUCKS!!
Our OUTSTANDING marketing department has done an AWESOME job of doing absolutly nothing to help out this football team, and to get the public out to games.
I remember several people on this fan board had a "pow-wow" with the marketing department, and I remember people who were at that meeting saying that the marketing department will turn it around and get things rolling. I wonder what the fans who were at this meeting think now?
Clearly our FANTASTIC marketing department doesn't give a damn about our football team, and they certinaly didn't have any faith in the football team before the season started. If they did then they would have gotten off of their fat lazy A$$'S and would have started marketing for this team in July.
WE BETTER NOT GET SCREWED ON HOSTING THE PLAYOFFS BECAUSE OF ATTENDANCE!!
Our OUTSTANDING marketing dept. flat out SUCKS!!
weberwildcat
Active member
wsucatfan, weren't u at this powwow meeting?
purplefogdog, you were there, yes?
front5, did u make it?
purplefogdog, you were there, yes?
front5, did u make it?
I did not make it to the meeting last spring. I am still sad about that. I can say however that I think that there has been a difference around the university. There are a lot of students up here talking about the ball team. I do not give any credit to the marketing department for this, but instead to the signpost, and the standard. The marketing department up here has real problems, they do not think as big as they need to. They are almost scared to ask other orginazations to get involved with promoting the athletics. We have a number of great teams here on the campus, but no one knows about any of them. The Girls Soccer team just won the Regular Season Title two weeks ago. Our men Football is outstanding. I think that both Basketball squads will compete, and our track is always outstanding. These events would be shouted from the stadium tops. I do not understand why the athletic department does not send out flyers over e-mail, hang banners in the new SUB, put stuff on the 1000's of flat screen t.v.'s anything. I think that it comes back to an old administration, in the athletics, not seeing the new school we have. Football, basketball, soccer, track, golf, and many other teams are here to stay, and need promotion. But they live under the old thought that know one cares. That is a thought that is just outdated. Ogden is dying for things to support.
catcat said:
I was there, it was a good meeting, until Jerry turned the floor over to me... I don't know that any of the ideas passed around were ever considered outside of the meeting, including the opportunity to have a follow up meeting prior to the football season. I think that there are a few individuals that really care about their job and the teams but most probably just see it as a job. I think they get throw under the bus a lot but I think most of the blame falls on the students, the alumni and the community.
One idea that was floated around is the fact that WSU-Davis sends out a blanket email every week to students, heck I get it and I am an alumni. Why couldn't the marketing department send out the email I get from them prior to and after every football and basketball game, to every student not just those who signed up? I did think it would make a difference but I don't think it did. And honestly I think that we are not going to have a great turnout this Saturday because of the Utah-BYU game. Any students up there notice if there are WSU schedule posters up? That is the 1st place they should target, every building, every poster board, every classroom should have a poster.
The Standard Examiner has shown their support, the front page spreads were great. So it is not like the community didn't know about the games, they are still indifferent. And again, someone said why would we want to be in the WAC, that would be one reason, too many people think all WSU sports are 1-AA, and too many think division 2. I correct people all the time about it. But the WAC is not going to happen and WSU needs to continue to put a winning product on display so folks start coming back.
