Biobengal, I agree with you to some extent -- as I noted before we started this long stretch of very tough games, I believe the basketball program has bitten off more than it can chew. I believe they need at least a couple of low-level D-1 home games mixed in somewhere to lighten the load, offer some chance for success, build a little fan excitement and keep the record at least somewhat respectable.
At the same time, I understand the budget realities these guys are facing. As Baller noted, OB wanted a full D-1 staff (imagine that, wanting a full staff), and he's had to generate the revenue to pay for it. According to the figures submitted to the State Board in June, basketball game revenues are the fourth largest source of revenue for the entire athletic department, behind only state support, student fees and advertising/sponsorship/royalty income. The basketball team is expected to generate $315 K in game revenues this year -- more than twice what ticket sales ($129K) will generate. In football, game guarantees generated $300 K -- while ticket sales were projected at only $195 K, and I suspect with the disappointing performance by the team, actual ticket sales revenues may well have fallen below that mark.
An oddity that contributed to the killer nature of the schedule this year was getting BYU, Utah and Utah State all to agree to come to Holt in the same season. That's great from a fan's perspective, and will probably generate more ticket revenue, but it just adds three more very difficult games that we will likely not win. Instead, we could have brought in three teams that were picked to finish in the bottom of lesser D-1 leagues. Less revenue, less fan interest, but at least a shot at some success. I hope that next year, when BYU, Utah and Utah State are all off the home slate, we'll look at bringing in such teams (hello, Cal Irvine?)