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Merchandise Observation & Marketing

notabengalalum

notabengalalum

Active member
During a trip to Wal-Mart this afternoon I noticed that you could purchase Boise State logo fleece blankets, bath towels, bath mats, shower curtains, shower curtain hooks, wash cloths, fleece pillows, caps, t-shirts, & cell phone holders. Not sure if I missed any other items. :lol:
Saw nothing with ISU Bengals on it except for a black cap with orange "ISU" on it. That seems to be the story most anywhere in Idaho Falls. Even Kohl's was devoid of any ISU stuff last week. Naturally BSU is big time football nowadays but ISU should surely be out there at least a little as the "local" or "home" team. :oops:
Haven't seen any ads or posters for the upcoming football season and I'm not even sure you can get a fall sports pocket schedule at ISU at University Place. I will check on that in the coming week. Even the Post-Register football section lacked any coverage that would generate remote interest in the ISU football season.
Like some of the other posts about publicity and distribution of posters and skeds in Pocatello, there is definitely a major gap in the marketing of the ISU sports programs.
Certainly more can and needs to be done. If the seats remain empty, don't just blame it solely on the losing record of the football team.
 
notabengalalum... IF has never been a supporter of ISU athletics. I'm not surpirsed it hasn't improved with the Jeron Johnson led BSU Broncos.
 
Post Register's coverage dropped off sharply after Mitch Worthington left. The new guys are great, and they like covering ISU, but their editor in chief is NOT an ISU fan, and they always go to the fact that they did a survey years ago which states more people there care about BYU. Hard nut to crack these days and in this economy.

ISUSID
 
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