Here are more current DMA numbers:
http://www.tvb.org/media/file/Nielsen_2010_2011_DMA_RANKS.pdf
WAC DMA’s:
Dallas-Ft. Worth: 5th, 2.59M TV Households
San Francisco/Oakland/San Jose: 6th, 2.52M TV Households
Seattle-Tacoma: 13th, 1.87M TV Households
Denver: 17th, 1.57M TV Households
Salt Lake City*: 32nd, 0.95M TV Households
San Antonio: 37th, 0.84M TV Households
Austin: 44th, 0.71M TV Households
Spokane*: 75th, 0.42M TV Households
Shreveport*: 83rd, 0.39M TV Households
El Paso (Las Cruces): 97th, 0.32M TV Households
*La Tech is about 70 miles from Shreveport, Utah State is 85 miles from SLC, and Idaho is 80 miles from Spokane. If that proximity is good enough to say these schools have potential to market those areas, then Sac State also draws the Bay Area TV market. :roll:
Possible additions:
Sacramento/Stockton/Modesto: 20th, 1.41M TV Households
Portland: 22nd, 1.20M TV Households
Santa Barbara/Santa Maria/San Luis Obispo: 122nd, 0.24M TV Households
Bakersfield: 125th, 0.23M TV Households
Montana’s:
Missoula: 166th, 0.11M TV Households
Billings: 170th, 0.11M TV Households
Great Falls: 190th, 0.065M TV Households
Butte-Bozeman: 191st, 0.065M TV Households
Helena: 206th, 0.028M TV Households
Lost WAC DMA’s:
Fresno-Visalia: 55th, 0.58M TV Households
Honolulu: 72nd, 0.43M TV Households
Reno: 108th, 0.27M TV Households
Boise: 113th, 0.26M TV Households
Obviously just being in a large DMA does not guarantee a significant portion of that market tunes into the WAC members athletics, but it can obviously be used as a bargaining chip in TV deal negotiations. If the WAC can produce an interesting product, their TV contract value will increase.