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New Radio Home, Freedom 970 AM

forestgreen

Moderator
Staff member
Viking Athletics Moves To New Radio Home, Freedom 970 AM

http://www.goviks.com/ViewArticle.dbml?SPSID=97000&SPID=11183&temp_site=NO&DB_LANG=C&DB_OEM_ID=19300&ATCLID=204955252

The Portland State athletics program has signed a three-year deal with KXFD-AM/Freedom 970 to broadcast Viking football and men's basketball. PSU joins the Alpha Broadcasting Group which includes sister stations KXTG-FM/95.5 The Game, KUPL-FM, KINK-FM, KUFO-FM and KXL-AM.

The move improves the reach of Portland State's radio broadcasts through a higher wattage than its previous signal, as well as potential listeners, based on Arbitron ratings. The Viking program will also benefit from increased promotional opportunities across Alpha's different radio signals.

“PSU Athletics is excited to be part of the Alpha Broadcasting family,” said Athletic Director Torre Chisolm. “KXFD will be a great flagship station for PSU football and basketball. KXFD and Alpha will be great partners in spreading excitement and interest for Viking Athletics. Alpha is home to the state's premier sports properties in the Blazers, Ducks and Timbers, and now the Portland State Vikings.”

Under the direction of new Head Coach Nigel Burton, interest in Viking Football will be at an all-time high as he begins the turnaround of a program that has struggled over the last three seasons. The Viking Men’s Basketball team, helmed by Head Coach Tyler Geving, was an NCAA Tournament participant in 2008 and 2009 and has reached the Big Sky Conference semifinals the last four years in a row.

“We are delighted to partner with Portland State University for football and basketball games on Freedom 970,” commented Alpha Broadcasting Director of Talk Programming, Brian Jennings. “PSU is the largest institution of higher learning in Oregon and with Alpha’s commitment to local programming, we have taken yet another step forward in the mission to bring the best local content to our airwaves.”

Viking play-by-play will continue to be handled by Tom Hewitt, who also co-hosts the Saturday morning Golf Show on Alpha Broadcasting sister station KXTG/95.5 The Game. Hewitt will begin his 13th year with Viking football play-by-play and 10th year with Viking basketball play-by-play.

KXFD-AM is owned and operated by Alpha Broadcasting, along with KXTG-FM, KUPL-FM, KINK-FM, KUFO-FM and KXL-AM. Alpha Broadcasting, headquartered in Portland, Oregon was formed by Larry Wilson, Bob Proffitt and Endeavour Capital, also in Portland. Wilson founded Citadel Communications Corporation, before it was sold to Forstmann Little & Company in 2001 for $2 billion.
 
I personally am delighted that we're moving away from our previous church-based radio sponsors. But Alpha also handles the Blazers, Timbers and Ducks. What happens when they conflict? Or all those on KXL?
 
It wouldn't make sense for them to leave any constituency hanging. I'd say have a little faith in them that they know what they're doing and that they are professional in the handling of their stewardship.
 

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