BroadwayVik
Active member
The idea behind the "Our Town, Your Team" marketing campaign was admirable: Hey, everybody. We have a college football team right here in our own back yard. So what's wrong with this campaign concept?
1. It may be Our Town but it's Your Team?
Who says what team is whose? Isn't this is a clear violation of personal volition? Who wants to claim a minor league team like PSU when you've got major leaguers to choose from?
2. Doesn't sound like the campaigner wants to claim the team for his own necessarily.
He just wants to foist it upon those who live here. Foisting strategies don't often work, especially with a finicky lot like Portlanders.
3. Portland State may indeed be Portland's team, but so are Oregon and Oregon State
-- because they both cover the entire state, which includes Portland. PSU's name is at the metro level only and therefore the perception is it is not as politically important as those with names encompassing the entire state.
Look, the only way to win people in the Metro Area over to Portland State is to have it merge with OHSU and then call it by a name that is at least at the level of the entire state. Then people will say that UO, OSU AND the new OHSU-PSU hybrid all belong to the Metro Area. But, hey, the OHSU-PSU hybrid is right here in our own backyard! And this interest is contingent on the new hybrid university playing at level of, say, Independent FBS. Let's go watch a game there! No more of this minor league big sky conference stuff. In other words, Portland State (with OHSU) needs to join the Majors. Then they'll have a reliable following. So our job is to become winners and build up to this vision.
How to get fans in the stands now? Through a promise campaign of progress to reach the goal envisioned here. Support will start with the announcement of a promise campaign of progress. Success in progress will generate more local interest and more fans will begin to feel some pride in it and attend with incremental increases. We have to have the attitude the Oregon Ducks had back in the 1980s: We're building something big in [Portland]. That campaign Portlanders would love, one in which they would take some very serious pride. :thumb: But before an announcement can be made, a very serious plan has to be drawn up in which confidence is high that it will succeed. Once the dots are connected, the announcement can be made and the campaign is in full swing.
1. It may be Our Town but it's Your Team?
Who says what team is whose? Isn't this is a clear violation of personal volition? Who wants to claim a minor league team like PSU when you've got major leaguers to choose from?
2. Doesn't sound like the campaigner wants to claim the team for his own necessarily.
He just wants to foist it upon those who live here. Foisting strategies don't often work, especially with a finicky lot like Portlanders.
3. Portland State may indeed be Portland's team, but so are Oregon and Oregon State
-- because they both cover the entire state, which includes Portland. PSU's name is at the metro level only and therefore the perception is it is not as politically important as those with names encompassing the entire state.
Look, the only way to win people in the Metro Area over to Portland State is to have it merge with OHSU and then call it by a name that is at least at the level of the entire state. Then people will say that UO, OSU AND the new OHSU-PSU hybrid all belong to the Metro Area. But, hey, the OHSU-PSU hybrid is right here in our own backyard! And this interest is contingent on the new hybrid university playing at level of, say, Independent FBS. Let's go watch a game there! No more of this minor league big sky conference stuff. In other words, Portland State (with OHSU) needs to join the Majors. Then they'll have a reliable following. So our job is to become winners and build up to this vision.
How to get fans in the stands now? Through a promise campaign of progress to reach the goal envisioned here. Support will start with the announcement of a promise campaign of progress. Success in progress will generate more local interest and more fans will begin to feel some pride in it and attend with incremental increases. We have to have the attitude the Oregon Ducks had back in the 1980s: We're building something big in [Portland]. That campaign Portlanders would love, one in which they would take some very serious pride. :thumb: But before an announcement can be made, a very serious plan has to be drawn up in which confidence is high that it will succeed. Once the dots are connected, the announcement can be made and the campaign is in full swing.
