The Pac 12 games aren't the bad games for us, they are great financially and for the players and program, its the Toledo's and the Idaho's that are bad for the schedule. We make little money and add an extra FBS game to the schedule. The next 2 years will be very telling for us in this regards. If we don't make the playoffs, all the fans we gained from 2010 will be gone (argue all you want but they will be) and making the $2 million really won't be worth it IMO. If we are successful and make the playoffs then I think the program, and the additional money made from FBS payouts, will move forward towards a stadium expansion.
It sucks to say, but Idaho is a GIANT game for us this year, and thats the problem, an FBS game should never be as close to a make or break game as this one is going to be. WSU is going to be really tough to beat and we have some real tough conference road games this year (MSU, WSU, PSU, SUU are all top 25 caliber teams).
On a side note, I was hiking in Glacier park this weekend, sporting my EWU gear and ran into some great EWU fans on the trails. Love to see EWU gear outside of the Spokane area, especially in GRIZ country.