That's true and the simple, direct answer. However, Phil Knight was not always that personally involved with Oregon football until it appeared at the 1994 Rose Bowl game. Frankly, before that time, the Ducks were an embarrassment and many alums chose not to acknowledge them. Sometime later, he even withdrew his support because of some radical-student politics countering his company's interest (WRC).
Starting with the lowly Independence and Freedom Bowls, Oregon splash-landed in the Rose Bowl against Penn State after the 1993 season. Being a track alum, Knight's primary focus was always Oregon track & field and cross-country, that is, until Oregon made its splash in the 1994 Rose Bowl.
His support was always there, but in a behind-the-scenes kind of way ... until it was safe to come out and publicly associate with the program. The era of uniforms eventually followed. So did rebuilding of Autzen Stadium and the building of Matthew Knight Arena. His largess is now legion.
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To get the attention of a sugar daddy (or mamma) requires doing all the program can do to get things along the right vector. When confidence builds and people notice things going the right way, that's when those with money say that they want to be in business with them.
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That is why Arlene Schnitzer, a wealthy Portlander, made a donation in excess of $2 million to the College of the Arts here. She saw they were going in the right direction and that it was a worthy program in which to invest. The arts are her passion and PSU-Arts was doing it right.
Make wise decisions, develop as best as you can and members of the business universe will come to associate with you and bring their support and enrichment. But you must first get yourself going persistently in the right direction.