Selling the EWU Brand

[Obzerver]

The two people holding the power to get things done were at the game (AD Hickey and President Cullanan). I hope they realize how important the EWU Brand is to entire University as a whole. Because of what the football program has done the last 15 years people know who EWU is and what it represents. Amazing when I NOW wear a hat or a shirt or drive my car that carry the brand on them how many people NOW say something positive about the school(I live in Tri-Cities) everywhere I travel. It wasn't that long ago nobody recognized the brand or even cared. People are very proud to represent...see it all the time, everywhere..NOW. NOW is an opportunity to build the brand and continue to sell the positives of the University. Again, I hope they move on the Football venue that reflects the overall appearance of the school as a first rate institution and looks (and 1st impressions for potential new students) are indeed everything. Personally I'm tired of talk and these two seem to have determination and the means to do whatever it takes to make things happen.

 

[lakesbison]

yup NDSU sure knows EWU !
great way to showcase your college

 

[Rjones61]

yup NDSU sure knows EWU !
great way to showcase your college

Wow, you're a piece of shit. I hope that being an anonymous asshole on the internet helps alleviate the pain of your real world problems.

Edit: Misinterpreted his response and I apologize.

 

[MLEagle]

yup NDSU sure knows EWU !
great way to showcase your college

That is a very low IQ post. Complete sentences are not required here, but complete and rational thoughts are always welcomed. The post is about building the EWU brand and your response is “yup NDSU sure knows EWU !” So I guess you are saying the EWU brand is strong in North Dakota? Good to know :thumb:

 

[dudeitsaid]

There isn't a fan in Fargo that doesn't know who EWU is. On the FCS stage, EWU is the 2nd winningest team behind NDSU that is playoff eligible, so truthfully, everyone in the FCS knows who EWU is. EWU has had plenty of high profile games, and took NDSU to the wire two years ago. Don't know that lakes was trying to be a douche when saying that or not. When NDSU was here last year, I ran into a lot of people after the game downtown, and there were more than respectful about EWU's history.

EWU has been an FCS powerhouse for a long time, and that's not going to change. Most of the fans on other forums are showing a ton of class regarding how EWU played the game down there.

About EWU branding, I know when I wear my EWU swag anywhere in Washington, I get "Go Eags" and people ask in other states as well. Sure, it's not FBS, but as far as FCS goes, we have a footprint and reputation most FCS schools would dream of having.

 

[Obzerver]

I think Lakes was being real. Kind of what I was talking about and that connection was due to Football. Last year while tubing at Suncadia, wearing an EWU hat, a guy came up to me from North Dakota and said he noticed the logo (the EWU Brand) and we went on and had a nice conversation. People in N.D. know who EWU is.
The EWU Brand is bigger than Football Now. Whether you are a student, alum, grandparent, grandchild, parent or friend it's becoming a recognized Brand in a good way. We must continue to build the Brand thru academics/sports/community and stamp the University as a first rate academic institution and part of that is making sure our school looks that way (especially for 1st impressions of potential students as they drive down Washington). We need to get rid of the 2nd rate visitor side eyesore.

 

[luckyintheorder]

The two people holding the power to get things done were at the game (AD Hickey and President Cullanan). I hope they realize how important the EWU Brand is to entire University as a whole. Because of what the football program has done the last 15 years people know who EWU is and what it represents. Amazing when I NOW wear a hat or a shirt or drive my car that carry the brand on them how many people NOW say something positive about the school(I live in Tri-Cities) everywhere I travel. It wasn't that long ago nobody recognized the brand or even cared. People are very proud to represent...see it all the time, everywhere..NOW. NOW is an opportunity to build the brand and continue to sell the positives of the University. Again, I hope they move on the Football venue that reflects the overall appearance of the school as a first rate institution and looks (and 1st impressions for potential new students) are indeed everything. Personally I'm tired of talk and these two seem to have determination and the means to do whatever it takes to make things happen.

You are on to something. There is a HUGE drag co-efficient by being in the FCS, not to mention the Spokane market competing for air time against Gonzaga and big brother football like WSU and UW (not to mention pro football in Seattle). Zags get a TON of TV exposure due to the "march madness". Don't have much to add unfortunately, just naming some of the hurdles most of us know Eastern faces. Perhaps enhanced alumni outreach is a good place to start. Approximately 10,000+ students a year. Working with an existing "customer" is always easier than finding a new one. There are resources to build decent contact lists. Text and email can be effective and cost efficient. Privacy be damned. ;-) Am pretty football focused but Eastern has had success in other sports and endeavors not athletic related to share broadly.

 

[60s Savage]

What a game! What a team! The Eags played like the Champs they are. We are so happy and honored to be a small part of the football perfection they've achieved. Traveling, I Wore my EAGLE sweatshirt with pride Thursday morning through early today. I met no Bison fan before, during, or after the game who didn't compliment our Eagles. Met a Canadian on the SeaTac shuttle, lives in Victoria who said he loves the Eagles and watches their exceptional playing every year. Saturday was a Great, Great Day To Be An Eagle. Go Eags!

 

[FormerEag]

What a game! What a team! The Eags played like the Champs they are. We are so happy and honored to be a small part of the football perfection they've achieved. Traveling, I Wore my EAGLE sweatshirt with pride Thursday morning through early today. I met no Bison fan before, during, or after the game who didn't compliment our Eagles. Met a Canadian on the SeaTac shuttle, lives in Victoria who said he loves the Eagles and watches their exceptional playing every year. Saturday was a Great, Great Day To Be An Eagle. Go Eags!

We had a lot of great convos with bizzen fans too. Only iffy encounter was when another old timer and I were at the counter of our hotel and someone from behind asked us if we we're going to leave at halftime as the game would surely be over. He changed his tune when we turned around and looked up at us (6'6" and 6'5" respectively). Funny, the only true douchebags I've encountered from their fans has been on the internet.

 

[clawman1]

yup NDSU sure knows EWU !
great way to showcase your college

Wow, you're a piece of shit. I hope that being an anonymous asshole on the internet helps alleviate the pain of your real world problems.

Interesting that the title of this thread is "selling the brand" and one of our own stomps our brand into the ground. Go figure!!!
EOS, you DO NOT make Eagle nation proud when you stoop so low.

 

[EdubAlum]

What a game! What a team! The Eags played like the Champs they are. We are so happy and honored to be a small part of the football perfection they've achieved. Traveling, I Wore my EAGLE sweatshirt with pride Thursday morning through early today. I met no Bison fan before, during, or after the game who didn't compliment our Eagles. Met a Canadian on the SeaTac shuttle, lives in Victoria who said he loves the Eagles and watches their exceptional playing every year. Saturday was a Great, Great Day To Be An Eagle. Go Eags!

We had a lot of great convos with bizzen fans too. Only iffy encounter was when another old timer and I were at the counter of our hotel and someone from behind asked us if we we're going to leave at halftime as the game would surely be over. He changed his tune when we turned around and looked up at us (6'6" and 6'5" respectively). Funny, the only true douchebags I've encountered from their fans has been on the internet.

Same, they were all nice when talking with them in person. i just wish there wasn't a 755,393 of them (the population of North Dakota). Why would you need to talk shit when you've won 7 national titles anyway, what more is there to say?

 

[Rjones61]

Alright, I though lakesbison was taking shots, but I seem to have misread his statement. My apologies to lakesbison.

 

[JoinTheEAF]

What a game! What a team! The Eags played like the Champs they are. We are so happy and honored to be a small part of the football perfection they've achieved. Traveling, I Wore my EAGLE sweatshirt with pride Thursday morning through early today. I met no Bison fan before, during, or after the game who didn't compliment our Eagles. Met a Canadian on the SeaTac shuttle, lives in Victoria who said he loves the Eagles and watches their exceptional playing every year. Saturday was a Great, Great Day To Be An Eagle. Go Eags!

Great post. I'm finally back in Spokane, what a great trip. Went with two high school friends who went to UW, it was their first EWU game. They were very impressed on many levels but one of the most impressive things was Friday night at the Alumni Dinner when Coach Best said we wouldn't play scared. I also appreciated Coach Best giving Bill Chaves credit for hiring him. Our brand and the Red go hand in hand and if you are to acknowledge the one person who made the turf happen it would be Bill. Of course Mike and Kat Roos and Marc Hughes also made it happen.

We play UW August 31 and we need to continue our momentum into that game. We need a sea of Red at Husky Stadium as we show the State of WA what we are about. After our noble effort against the Bison we went to see "America's Team" and it was hard to not be impressed with Cowboy Stadium. We are Washington's team, just look at our roster.

The sun is shining, time for our University leaders to make some hay. Go Eagles!