5thAvenueVik
Active member
IMO, they did quite a job selling what is really a hard-to-sell product (Professional Lacrosse ?!?) to a market that is renown for not being much of a sports town. I think younger set Portlanders really respond to the driving metal music they play during the Lumber Jax commercials too. The fact that they could effectively sell Pro Lacrosse to Portlanders is, to me, rather amazing. Maybe they used a "Sports Cult" approach. Maybe that is exactly the approach we need as well.