Should Lumber Jax marketing group market PSU Vikings?

[5thAvenueVik]

IMO, they did quite a job selling what is really a hard-to-sell product (Professional Lacrosse ?!?) to a market that is renown for not being much of a sports town. I think younger set Portlanders really respond to the driving metal music they play during the Lumber Jax commercials too. The fact that they could effectively sell Pro Lacrosse to Portlanders is, to me, rather amazing. Maybe they used a "Sports Cult" approach. Maybe that is exactly the approach we need as well.

 

[martymoose]

I think their owner, Angela Batinovich, helped sell the product in being the youngest owner in professional sports.

 

[Pounder]

Personal opinion, having been to a couple games: overcounts, smoke and mirrors, but at least an attempt to get billboards (mostly first year), TV... and perhaps the more creative idea, lawn signs as if they were running for office.

I don't think it's so successful that PSU should hire their ad agency.