You're right. Few businesses wish to invest in Portland State University. That is why I believe PSU needs to shake things up to make themselves more appealing by a quantum leap or two.
Mitch Greenlick, past OHSU professor and state representative, called for the merging of OHSU and PSU. If this were to happen, then this is the kind of shake-up needed. The combined university would have to be renamed. I recommend the hybrid school absolutely have '
Oregon' in its name. That way, the state, as a whole, has its reputation on the line insofar as the quality of the school is concerned.
If the combined school were called, say, the "
Oregon Institute of Science, Technology and the Arts" (OISTA) -- and its mission beautifully reflected this -- I believe businesses would then clamor to invest: Intel, HP and the rest.
Investing in PSU may be a loser's bet, but investing in "
the Oregon Institute," I strongly believe, would be a winner's bet for Portland area businesses. OIT and the Oregon Graduate Institute could be attached and affiliated. Development would also compete directly with the Art Institute of Portland. Pride would rise to dizzying heights. The name 'Vikings' would remain. School colors would be opened up to renegotiation.