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Brand

Obzerver

Active member
Thought I'd with the few left here on board...not sure what happened even in off season use to be strong voices here. Anyway, walked to into Lowes here in Tri-Cities sporting an Eagle hat. First thing I hear is a fairly loud GO EAGS! which everybody then looked who said it. A young guy who happened to work there was also sporting an Eagle hat was walking by the front end. I replied go EAGS! back to him and said can't wait for EWU to beat UNLV in Vegas. He said today was his last day at Lowes then taking off to EWU to start school there and was so excited tobegin this journey...and see a Football game on the RED Turf
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That is the Power of "The Brand". On the way home noticed three cars displaying an EWU Eagle on back of windshieds (as do I). That is the Power of "the Brand". Never use to be that way allthough there is a ton of EWU people here (alums,/students/family members) in Tri-Cities nobody was representing. They are now in force because of the Power of "The Brand". Not sure if EWU Football/Basketball/Soccer and that Red Turf doesn't do more for selling the Brand than anything else EWU can do....and I think there's people at the school know that but are reluctant to say it.

We must continue selling the brand, with declining enrollment at most University's, we are fighting for potential students and to see an incoming enthusiastic charged up student heading to Cheney warmed my heart!

Build-Your-Brand.jpg
 
Let's gooo!

That's been a huge change over the past 5 years, love the support the U has been getting, but sad about the lack of internal support.
 

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