Once upon a time, EWU was the premier basketball team in the region. The summer basketball camp drew hundreds of the top athletes in the state and Gonzaga wasn't even on the radar. Even after Gonzaga made their first few runs in the tourney, we had amazing crowds and even sold out Reese on numerous occasions. That all pretty much ended after the Stuckey era. Earlywine's tenure seemed to take all the air out of the program and we have never recovered.
For better or worse, we have become a football school. None of the current students remember a time when EWU basketball was relevant. To be honest, our product, while improving, is still in the middle of the conference. It's going to take a championship season to begin to draw the casual fan back.
Everyone is struggling with getting students to attend events. Hockey game attendance is down, special events are poorly attended etc. It's a different generation and you have to figure out how to engage them.