I have not booked yet, and still won't until it's closer. Hotel rooms are the least of my worries of what to get ahold of down there. There are so many neighboring towns with hotels that it's really not an issue.
However, when we went 3 years ago, we stayed at the Aloft Hotel in Plano, TX. Great place for good rates. Nothing like we pay up here it seems.
GO EAGS!!