I like this game a lot. Personally, I am a BSU season ticket holder (since 1981), my wife and I attended BSU, and my kids attended BSU. But, I am from Eastern Idaho (Idaho Falls), I attended a few ISU games when I lived there, my niece was a point guard on the Women's Bengal Basketball team. I have a niece currently attending ISU and have one of my Pocatello employees attending ISU. For me, it's a game where your two favorite teams meet on the field.
Before posting, I've waited awhile to see where this thread is going. From a Bengal prospective, I think the money is good and the so is the level of expense. I think ISU works on the basics in this game. Nothing over the top with heavy emphasis on keeping kids healthy. I posted on the Bronco board a while back that ISU has the added exposure for Treasure Valley kids, and any exposure is good for the Bengals. That brings me to my second point, where Pocatello residents wear their blue and orange and follow the Broncos. Remember, I grew up in E. Idaho. When I was in high school, we heard little about ISU, Idaho or BSU athletics in the news or around town. Nope. It was all about Ricks College (we nicknamed it Upper Valley High School) or BYU. Utah State athletics got more bump in the news than any of the Idaho schools. Apparently, for ISU not much has changed. And I place part of that on ISU.