5thAvenueVik
Active member
Torre Chisholm is in danger of prematurely slipping into the abyss of "we've done all we can---it is now up to the fans to support their team." No, I believe the answer is not for the fans to force themselves to games but rather for the PSU-AD to find the key solution to attracting them to the games. The "burden of proof" for this action lies with them. They are the ones drawing a salary for this purpose. /users/31/07/37/smiles/784240.gif
This is perhaps the greatest marketing conundrum in all of the NCAA. "If you can make it here, you'll make it anywhere." Finding the solution to magnetization will result in a tremendous depth of marketing insight for its discoverer. Right now (not to be insulting), the marketing efforts have been new and improved but are still routine and surfacey. The target audience sees there is work being done and is grateful for the efforts being applied. It sees this as the setting of a foundation for an improved marketing standard---which represents marked progress over past years. /users/31/07/37/smiles/595146.gif
The mission of the PSU-AD should be to make continuous improvements in marketing and raise the bar biennielly. Find an insight, stategize on how to secure it, nail it down and note the results of progress. While enjoying these, start on the next set of insights on which to strategize for the next rung on the ladder. /users/31/07/37/smiles/880372.gif
The worst thing one can do is lose patience with the target audience. They see the changes being made and the ice of choosing not to participate is beginning to be melted and the PSU-AD IS making progress in winning the pool of PSU fans over. The AD just needs to make the level of magnetization more and more irresistable until PSU fans are ready to "come out of their closets" and show themselves. /users/31/07/37/smiles/46710.gif
I've seen it happen on brief occasions---sporatically with glimpses, but it has shown itself with clarity. Once in an double overtime victory in basketball at the Rose Garden over Montana State. We fans wanted to rush to basketball floor but security forbade us from doing so (we really need our own arena). Other times were when Oregon and Oregon State were not playing well in football and we had a sold-out stadium for D-II football playoffs. Geez, the roar those crowds made! It was like a jet engine. It was huge!
One thing I would do right now as PSU-AD director is to make personal requests of the Portland Sports media to gets lot of film to tell the Cinderella story of Portland State basketball in their bid to go to NCAA Tournament (i.e. the ball) for the first time. Ask them not to regard the Vikings as some kind of "losers" but as a Cinderella in whom the entire state of Oregon can be proud. Ask them to tell the story of Delaney Conway, a future physician who has been named an academic All American. Use this opportunity to help change the very image of Portland State to a winner. Some people prefer NOT to attend Oregon or Oregon State simply as a matter of choice and that choice does in no way hold up their career progress---it may, in fact, enhance it.
The successful marketing PSU is about doing a make-over on young woman who was raised as an abused child. She has all the potential and beauty, but she needs the image make-over to make her believe in herself and her being a winner in life. The athletic image of a university is, after all, the emotional media image associated with that university. The image of Cinderella works well for PSU on many different levels. /users/31/07/37/smiles/269784.gif
Another issue is I would not try to sell the "Big Sky Tournament" to Portlanders as they are into things with panache like the Street of Dreams, etc. Rather, I would sell the Cinderella story and their march to the NCAA Tournament. The fact that they have to go through the Big Sky Conference tourney is merely incidental to the main story issue. /users/31/07/37/smiles/595146.gif
This is perhaps the greatest marketing conundrum in all of the NCAA. "If you can make it here, you'll make it anywhere." Finding the solution to magnetization will result in a tremendous depth of marketing insight for its discoverer. Right now (not to be insulting), the marketing efforts have been new and improved but are still routine and surfacey. The target audience sees there is work being done and is grateful for the efforts being applied. It sees this as the setting of a foundation for an improved marketing standard---which represents marked progress over past years. /users/31/07/37/smiles/595146.gif
The mission of the PSU-AD should be to make continuous improvements in marketing and raise the bar biennielly. Find an insight, stategize on how to secure it, nail it down and note the results of progress. While enjoying these, start on the next set of insights on which to strategize for the next rung on the ladder. /users/31/07/37/smiles/880372.gif
The worst thing one can do is lose patience with the target audience. They see the changes being made and the ice of choosing not to participate is beginning to be melted and the PSU-AD IS making progress in winning the pool of PSU fans over. The AD just needs to make the level of magnetization more and more irresistable until PSU fans are ready to "come out of their closets" and show themselves. /users/31/07/37/smiles/46710.gif
I've seen it happen on brief occasions---sporatically with glimpses, but it has shown itself with clarity. Once in an double overtime victory in basketball at the Rose Garden over Montana State. We fans wanted to rush to basketball floor but security forbade us from doing so (we really need our own arena). Other times were when Oregon and Oregon State were not playing well in football and we had a sold-out stadium for D-II football playoffs. Geez, the roar those crowds made! It was like a jet engine. It was huge!
One thing I would do right now as PSU-AD director is to make personal requests of the Portland Sports media to gets lot of film to tell the Cinderella story of Portland State basketball in their bid to go to NCAA Tournament (i.e. the ball) for the first time. Ask them not to regard the Vikings as some kind of "losers" but as a Cinderella in whom the entire state of Oregon can be proud. Ask them to tell the story of Delaney Conway, a future physician who has been named an academic All American. Use this opportunity to help change the very image of Portland State to a winner. Some people prefer NOT to attend Oregon or Oregon State simply as a matter of choice and that choice does in no way hold up their career progress---it may, in fact, enhance it.
The successful marketing PSU is about doing a make-over on young woman who was raised as an abused child. She has all the potential and beauty, but she needs the image make-over to make her believe in herself and her being a winner in life. The athletic image of a university is, after all, the emotional media image associated with that university. The image of Cinderella works well for PSU on many different levels. /users/31/07/37/smiles/269784.gif
Another issue is I would not try to sell the "Big Sky Tournament" to Portlanders as they are into things with panache like the Street of Dreams, etc. Rather, I would sell the Cinderella story and their march to the NCAA Tournament. The fact that they have to go through the Big Sky Conference tourney is merely incidental to the main story issue. /users/31/07/37/smiles/595146.gif
