While I'm in the responding mood, the title of Clawman's subject hits the nail right on the head. Here are some things to think about from that linked article:
MSU grossed $2.4 million dollars in ticket sales from six home games last year and will add another $400,000 from ticket increases in 2013. Anyone care to guess what EWU gets from ticket sales per (non-Montana) home game?
MSU is paying $200,000 to Monmouth for this game. So much for the folks who think EWU can buy a non-conference game vs. a D-1 opponent for $50-75,000. Granted MSU was desperate and could do better if they had more time to get a deal done and more schools with openings than they have now. But it still costs BSC teams somewhere around $125,000 to buy a game. And as a clue to the question above, that's more money than EWU grosses in ticket sales for a single game.
Costs are higher. Just with two new teams coming into the conference, EWU is paying roughly $70,000 in extra airfare just this season. Just the general plane ticket is much more expensive than it was five years ago. Not to mention about double the scholarship cost, the increased cost to feed and house athletes when the campus is generally closed during August and over holidays, equipment, training supplies, and on and on and on. Our football assistants are finally getting a well-deserved raise next year, but are still underpaid compared to much of the rest of the conference. And so, volleyball, soccer, etc. assistants are probably going to be getting raises as well. Don't know this for a fact, but guessing it's around the corner if it's not happening for the next school year.
The bottom line is unless you have a program that is generating over two million dollars in ticket sales, your school is going to be playing a couple of big boys every year to balance the budget. In the BSC, that means everyone but UM and MSU are probably in the same boat, unless their university (not athletic) administration is willing to bite the bullet. Add North Dakota in with the Montana's because of their men's hockey team, which sells out 18 games a year at probably around $225,000 per game, if not more.
EWU has almost maxed out the amount of money they get per home game as there are not enough good seats to sell. This is why the Gateway project is so important. That will add another 8,500 seats or so that are better than what we have now to sell. And the average price per ticket will go up with better seats available. Then EWU can join that club and we'll start seeing more favorable schedules on a regular basis.