BroadwayVik
Active member
Many of Portland State's 150,000 alumni feel a lack of relationship with their alma mater. Most of these would probably say they feel disconnected, that they don't really care all that much. The university served its purpose in their obtaining a degree and no other need to continue a relationship is much valued.

Portland State provides the quarterly alumni magazine and more and more reasons for alums to feel proud of their university. The university still needs an overarching campaign to accompany these good measures. The university needs to start a campaign to remind and reinforce why Portland State is a smart and highly-defensible investment in higher education. PSU alums need to feel good and politically strong about their choice. Good memories (and history) also need to gathered and framed in a poetic, romantic style; there needs to be an element of seduction in this campaign, led by emotionally-prized leadership, or even outside consultants who can provide this. Simple, powerful and true. Take what is here and make it emotionally well-organized. Return on Emotional Investment (ROEI) has to be made a reward of being a PSU alumnus too.


Portland State provides the quarterly alumni magazine and more and more reasons for alums to feel proud of their university. The university still needs an overarching campaign to accompany these good measures. The university needs to start a campaign to remind and reinforce why Portland State is a smart and highly-defensible investment in higher education. PSU alums need to feel good and politically strong about their choice. Good memories (and history) also need to gathered and framed in a poetic, romantic style; there needs to be an element of seduction in this campaign, led by emotionally-prized leadership, or even outside consultants who can provide this. Simple, powerful and true. Take what is here and make it emotionally well-organized. Return on Emotional Investment (ROEI) has to be made a reward of being a PSU alumnus too.
