Promotions Score Big in the FCS

[SLCBengal]

Craig Haley of the Sports Network has written an article which highlights some of the fun ways other FCS programs use to drive up ticket sales...

As their programs toil outside the spotlight of major college football, many FCS schools have developed effective ways to promote and brand themselves, and draw fan interest...

Read More: SportsNetwork.com: Promotions Score Big in the FCS

 

[spazdog1]

Last November, I happened to be in Orlando, Florida on Orange Blossom Trail driving to my son's house. I had no idea that Bethane-Cookman was playing Florida A&M at the Citrus Bowl which was just a few blocks from my route. There were more than 60K fans in attendance. There was probably another 100K outside in a 10 block area. Along the road were make shift tailgates where people and down south barbeque were everywhere. There were car shows on the side streets in lots. There was music and dancing. Side streets were closed to all traffic except buses. There was partying going on every where while I was trying to make my way toward Colonial Drive. All of this happening while a football game being played. It took 45 minutes to go a few blocks.

I can't tell you if this was a planned or a series of planned events. But I was completely amazed by all of the activities.

 

[isusuperfan]

It's not just the football game those folks were there for. In the Deep South, marching bands and competitions are a HUGE deal, especially amongst the HBCU schools (Historically Black Colleges and Universities), like Florida A&M, Bethune-Cookman (BCC plays one of the most badass songs of all time, simply called "Let's Go Wildcats". Linky: http://www.youtube.com/watch?v=2_0vj0xvnCg&feature=related" onclick="window.open(this.href);return false, Grambling State, Morgan State and many others. In fact, the football game in most circumstances is second to the amazing, explosive, over-the-top shows that make up the band performances at halftime. It's something I wanna go see before my days are done in this mortal coil.