There have been many solid points raised regarding what to say to recruits, and I believe all are accurate to some extent. Yes, we have a beautiful campus. Nothing here seems too big or impersonal. At this moment in time, the student body is exactly what you would expect at a University this size.
From what I have seen, the new facilities are not DI huge, but they are competitive or better with many other Big Sky schools. Class sizes are reasonable, and the academic oversight from the athletic department to ensure the best possible academic situations for athletes is comprehensive. As far as "winning" recruits to attend UNC, most of that happens with the current players. They are the first line of communication with both potential recruits, and players on visits. They generally present an honest picture of how things really are. Positive experiences, not necessarily victories but a positive atmosphere. I believe that these players genuinely like one another (for the most part). While you don't have to like your teammates to be successful, it helps. At some point, football at any level becomes work. Players typically play the game for themselves and their teammates (not the Coaches or school). Recruits are perceptive, most are bright enough to see past the words of Coaches on the recruiting trail, and shame on those who are not that bright. It is not uncommon for Coaches to tell prospective athletes that they are better than what's already here. Hopefully the kids will understand that Coaches who employ this technique will be talking them down when they recruit next years class.
What do you say to recruits? I would suggest honesty by the Coaches, let the facilities speak for themselves, and let our players do the real work of selling UNC. It's really an easy sell!