True, Montana does average around 25,000. You're the flagship of the state, paralleling University of Oregon, so it's not surprising. The only competitors you have for an audience are MSU, and maybe Carroll (when was the last time you invited Carroll?). Marketing Montana is easy. Marketing PSU against two in-state Pac-12 teams is - well, let's say challenging. Driving around Portland you see cars painted green with yellow trim, UO flags flying. Occasionally , an orange flag for OSU. Can't fight that. They have budgets at least four times that of PSU athletics. The Oregonian doesn't cover PSU. They won't until PSU moves to FBS, and that's not likely to happen any time soon. At least they'll cover the game against Eastern - it's in-state. They'll cover the game against Cal - it's Pac-12. Humbolt? They'll use an AP release, maybe four column inches. My heart goes out to our marketing team, as they try to get another few heads into the stadium.