Nothing will change the other competing brands they are a constant.
Prime time of the season where you have HS, G1C trying to fill vacant space, soccer, baseball, etc.
I still think we are doing ourself a disservice thinking just bc we are 'FBS' people will flock to the stadium. They didnt flock to UOP.
I know where you're coming from, but nothing ever stays the same.
The best way to guarantee that you don't increase your crowd size is do nothing. Gotta try. Not saying a 40k stadium can get filled, but it's possible to get 20 - 25k