An independent, comprehensive valuation conducted by Collegiate Consulting confirms what the Louisville community experiences every day: Cardinal Athletics delivers extraordinary return well beyond the scoreboard.1 Over the three academic years from FY2023 through FY2025, Louisville Athletics generated nearly $3.84 billion in total economic impact, averaging $1.28 billion annually. That figure reflects direct spending, secondary ripple effects and induced economic activity tied to events, staffing, student-athletes, visitors and external revenues. In practical terms, it means jobs supported, businesses strengthened and sustained economic activity flowing through the Louisville region and the Commonwealth of Kentucky year-round.