Webergrad02
Active member
So the theme of the Big Sky men's and women's basketball seasons is the Road to Reno. How original right? The final four has only been using road to the final four for 30+ years. The road to the final four means something because out of 300+ D1 programs only four teams make it to the final four. In the Big Sky this season, all roads will lead to Reno. Even a 0-25 team will get to play in the conference tourney Reno.
They want #roadtoreno to be the social media tag of the basketball season. However no one checked to see if #roadtoreno was being used as a social media campaign for a another organization. #Roadtoreno is being used by USA Weightlifting for the American Open in Reno. So if you search #roadtoreno in hopes of seeing some Big Sky hoops, you may be disappointed by a bunch of beefy weightlifters.
Road to Reno = Marketing fail!
They want #roadtoreno to be the social media tag of the basketball season. However no one checked to see if #roadtoreno was being used as a social media campaign for a another organization. #Roadtoreno is being used by USA Weightlifting for the American Open in Reno. So if you search #roadtoreno in hopes of seeing some Big Sky hoops, you may be disappointed by a bunch of beefy weightlifters.
Road to Reno = Marketing fail!