ISU needs to play money games since they need to make up for all of the tickets they give away
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Seriously, how does this help? What incentive is there for a season ticket holder to purchase tickets in advance when ISU commonly throws out half-price and free ticket promotions? ISU stinks at marketing. While it's great to do something once in a while, constantly doing it every season - and for more than one game - devalues the product.
I have no problem with a money game. One. That's it. It's time to build the program. It's time to ask what the benefit of football to the school is. I can think of many. If the administration's answer is that it provides funding for the other sports, then it's time to take a long hard look at things.
Senter increased the staffing of the department, and many of the individuals he hired were responsible for fundraising. It's my understanding that some of these people knew they were responsible for raising their own salaries. Maybe it's time to start thinking outside the box once again.
The next time Tingey is a guest on the radio show, it would be interesting to ask him what his thoughts are about the imminent FBS playoffs. A strength of schedule component is going to be added, and many think it will drastically decrease the amount of FCS vs FBS games. It may or may not happen, but I think it is somewhat risky to rely on FBS games as a necessary component of funding.