Unlike Bison bosses, boosters of California FCS school openly campaigning for spot in higher-level FBS
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Get a load of Sacramento State.
Boosters of that school in California's capital city, which is currently a member of the FCS Big Sky Conference, are openly campaigning to get Sac State into the Pac-12. Those doing the campaigning are not officially connected to the school, but ... c'mon.
Local politicians, alums and business owners formed the SAC 12 committee to advocate for the school in hopes it will get an invitation to the famed Pac-12. They are touting strengths in enrollment (30,000), television market size (2.4 million people in the metro, 20th largest TV market in the country) and on-the-field success (consistent top 10 FCS program) while selling the benefits of a move up to the community (national exposure, sports tourism dollars, prestige).
It is, quite starkly, the exact opposite of the approach NDSU is taking. And almost every other school that's wanted to change leagues or levels in recent years. University presidents, athletic directors and conference commissioners like to operate in the shadows on matters of conference realignment.
Sac State's boosters are letting 'er rip.
It seems unlikely a public campaign would sway the Pac-12 into inviting Sac State to join the party. The school's strengths and weaknesses are well-known by those in the league.
What's most interesting is the local sales job informing Sacramento businesses, residents and politicians about the benefits of moving up. There are advantages to being in an FBS conference compared to FCS and the committee is letting the locals know about them.
Larsen and NDSU are walking a delicate line when it comes to FBS. Understood. They don't want to be loud for reasons we've outlined. But they'd benefit from being better at public relations. Let fans and boosters know the upside to being FBS. Let them know NDSU is one of the few land-grant universities that's not already FBS. Let them know the Bison could get more games against the big boys from big conferences.
Let them know the good stuff.
There are things to sell here.
There are things about which to get excited.
Sacramento State's attention blitz isn't NDSU's style. We get it. But maybe just a little of that chutzpah couldn't hurt?